Thursday, June 30, 2011

Old Trail Printing to Host Local Schools, Non-Profit Organizations for a Day of Giving

We think charitable giving that directly supports your community and the future of the industry is extremely important...

The Old Trail Printing Company, as a part of our continuing efforts to better the communities in which we live and work, has created the paper project to benefit Central Ohio's schools and not-for-profit organizations through the charitable donation of excess and scrap paper for use in underfunded art classes and programs. As a business that relies upon the graphic arts, Old Trail Printing is committed to helping sustain Central Ohio's arts community and do our part to encourage creativity in today's youth. By donating paper, we are providing an often overlooked, but necessary medium that children can use to produce a number of artistic creations. At Old Trail Printing we think it is extremely important to foster and encourage the talent of the future, one sheet of paper at a time.

Local schools and non-profit organizations are encouraged to come to OTP's office on Friday, August 12th to pick up paper that they can put to use in their arts programs. If you or someone you know would be interested in participating in the paper project, please visit our website, and click on “the paper project” in the lower left hand corner and fill out a paper request form. By doing this we can ensure each organization receives the necessary amount of paper and also communicate with them about this project and all future charitable events Old Trail Printing is involved with.

Also, please contact us for ways you or your company/organization can get involved in helping keep art and creativity alive in Columbus in conjunction with Old Trail Printing's the paper project or other future initiatives at

Thursday, June 16, 2011

Old Trail Printing announces re-branding, new market strategy

Press Release

Last week was an exciting one for the Marketing Team at Old Trail Printing Co., located in Columbus, OH. They officially launched their new website, along with an accompanying LinkedIn company page and Twitter account to introduce their company re-branding and new marketing strategy. This past December, Old Trail Printing hired Director of Marketing, Jeff Lampert, who is spearheading the campaign. Our [new] marketing efforts are focused on creating brand awareness and generating solid leads for our sales team. We will promote our “Green” manufacturing processes and the fact that we are a certified Woman Owned company,” explains Lampert. The new campaign will also eventually include online and direct mailers announcing the company's new logo and services, quarterly lunch-and-learns for customers and prospects, and a blog focusing on trending topics in the printing industry. According to Sue Horn, one of the principals for OTP, Jeff was brought on to contribute “fresh ideas to develop new business and to better market our company.” One of these ideas was to redesign the company logo.

Purchased by Horn's father, Bernie Held, in 1964, Old Trail Printing created a logo that embodied the character of its location on “the old trail” when it was established in 1928. Bernie designed the old carriage image when he took over and it has been a symbol of the company's early beginnings ever since. This past week, the new logo that portrays an image that “better represents what we do as printers and graphic artists”, explains Horn, was officially introduced through placement on Old Trail's letterhead, signage and throughout their online identity. Horn says the change of not only the company logo, but its overall marketing strategy was an important one to make because Old Trail Printing is “continuously educating ourselves on the latest technologies and techniques” to stay on track with or ahead of the newest trends and requirements in the printing business. The company purchased a Kodak NexPress in 2010 to provide customers multiple, state-of-the-art digital printing options.

According to Lampert, “This is an exciting time at our company. We have a solid base of customers and we are committed to bringing more value to them. We listen carefully to what they are telling us and respond with a solution that exceeds their expectations.” In addition to connecting with these already established, long-time customers through their new campaign initiatives, Old Trail Printing increased their brand power by attending the Columbus Chamber of Commerce's Business-to-Business Expo held Wednesday, June 8th. “Exhibiting at events like this is one more component of our marketing strategy. Old Trail Printing has a great story to tell and we enjoy meeting new businesses and having a conversation about how we can contribute to their own success,” explains Lampert. The company plans on continuing to increase their brand power and customer base through strategic initiatives involving print and online media, printing industry conferences and local social events.

One thing about Old Trail Printing that has not changed in the 47 years that it has been owned by the Held family is its commitment to the community of Central Ohio. Michael Held, another principal at the company and Horn's brother, explains, “Our family believes that if you take care of the community you live and work in, it will take care of you.” OTP is in the process of developing a program that will benefit local charities and schools by donating excess and scrap paper to organizations that can use it for art classes or craft projects for kids. “This, and many other projects, are just a small part of what we do here at Old Trail to make our city a better place for our employees and our customers” says Held.

Check out Old Trail Printing's new website and services at and follow the company on Twitter (@OldTrailPrint) for new and interesting printing news information or connect with OTP's employees on LinkedIn.