Friday, November 22, 2013

Don’t Overlook Your Employees

When it comes to personalized printing, marketers’ primary focus is on customers . . . as well it should be.  The use of data to increase relevance, drive conversions, and increase audience engagement is one of the primary benefits of this technology. But have you ever thought about using the same benefits of personalized print communications to serve your own internal audience—your employees?

1to1 Magazine recently published an interesting article called “Beyond the Suggestion Box” talking about the importance of employee engagement. While the topic might sound mundane, it is actually a critical issue. Employee engagement and company profitability are closely tied. The more engaged a company’s employees are, the more profitable it tends to be.

Despite this connection . . .

·        Only one-quarter of employees at large companies are highly engaged (The Temkin Group)

·        18% of full-time workers in the U.S. are actively disengaged in their work; and

·        52% are not involved in, enthusiastic about, or committed to their work (Gallup)

These low levels of engagement should be a real concern to U.S. businesses. Fortunately, there are some steps you can take to improve the engagement of your employees within your organization. If engagement is already high, these same steps can help it grow even more.

Ask their opinion.  Use printed surveys or for topics on which employees may want credit for their input and ideas, you may want to use personalized URLs.

Send individualized cards and gifts on birthdays, anniversaries (including anniversary of their employment start date), and other special occasions.

Publicize how their input and the input of others is being acted upon. Use newsletters, posters, and other print communications to spread the word and let them know that their opinions being heard.

Personalized printing is a valuable tool for communicating with your most important audiences. Your employees should be one of them!
Jeff Lampert
Director of Marketing & Business Development
Success in business requires training and discipline and hard work. But if you’re not frightened by these things, the opportunities are just as great today as they ever were. – David Rockefeller