1to1 Magazine recently published an interesting
article called “Beyond the Suggestion Box” talking about the importance of
employee engagement. While the topic might sound mundane, it is actually a
critical issue. Employee engagement and company profitability are closely tied.
The more engaged a company’s employees are, the more profitable it tends to be.
Despite
this connection . . .
·
Only
one-quarter of employees at large companies are highly engaged (The Temkin
Group)
·
18% of
full-time workers in the U.S. are actively disengaged
in their work; and
·
52%
are not involved in, enthusiastic about, or committed to their work (Gallup)
These
low levels of engagement should be a real concern to U.S. businesses. Fortunately,
there are some steps you can take to improve the engagement of your employees within
your organization. If engagement is already high, these
same steps can help it grow even more.
Ask their opinion. Use printed surveys or for topics on which employees
may want credit for their input and ideas, you may want to use personalized
URLs.
Send individualized cards and gifts on birthdays, anniversaries (including
anniversary of their employment start date), and other special occasions.
Publicize how their input and the input
of others is being acted upon. Use
newsletters, posters, and other print communications to spread the word and let
them know that their opinions being heard.
Personalized
printing is a valuable tool for communicating with your most important
audiences. Your employees should be one of them!
Jeff Lampert
Director of Marketing & Business Development
Success in business requires training and discipline and hard work. But if
you’re not frightened by these things, the opportunities are just as great today
as they ever were. – David Rockefeller
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